I GOT U® is a brand philosophy!

"I believe that in all of us lies the potential to become better people, better families, better communities, and a better world.



It is from this belief that I GOT U® was born. It’s a clear way to define and spread the attitude of lending a hand, lifting someone up, trusting a friend, or believing in a stranger that cares.

I GOT U® is defined in the urban dictionary as I got your back, I got you covered, I got you protected.  People who wear the  

I GOT U® brand represent doing the right thing in the most courageous situations in life as well as doing the right thing in the most routine walks of everyday life.  For example:

·         Protecting someone from being bullied

·         Respecting someone of a different race, religion, sexuality

·         Patience for someone with a disability or illness

·         Inclusion of others different from you, UNITY

·         Showing/demonstrating great sportsmanship

·         Using simple manners

·         Respect/Kindness for elders

·         Compassion/understanding for all military members- both active duty & retired

·         Rescuing and adopting a pet

·         Unconditional & eternal love

·         Preserving and honoring the memory of someone you have lost

·         Non-judgmental friendships